Michael Feindt is a physics professor working on high energy physics accelerators like CERN and others. For many years, Michael Feindt and his colleagues have already produced a large amount of data, reaching to petabytes. His task is to gain information out of this huge amount of data.
As an expert in this area, Michael Feindt has founded the Blue Yonder company which uses this knowledge gained from high energy physics to sort profits for economic use. Blue Yonder offers Cloud services outsourcing complete technological complexity, data science and algorithms to predict near-term future and automated decisions in enterprises. This is the basis: to automate decisions.
This is something that comes back in any enterprise again and again. The existing data in the enterprise is tackled with clever machine learning, algorithms and technology. With the well-educated staff you can optimize, predict for the near-term future, make a complete risk assessment and on this basis you can generate prescriptions on what good decisions should look like.
Michael Feindt cited some examples from the real life world such as how many apples of a particular green sort you should have in each of your stores for tomorrow given the fact that tomorrow is Wednesday, the weather forecast is good, and there is a holiday on Thursday. Many aspects may influence your prediction but you have to decide how many to purchase now so that it will be sufficient for tomorrow but not to have too many.
Another example, provided by Michael Feindt, is the end of the summer sale. An important aspect of adequate pricing is the following. If you see that you have too much stock and the end of the season is in sight, the prices will stay constant but suddenly will be very low. During the season, you can start already to sell things off if necessary or to even make items more expensive if you notice that there is more demand in the store.
More information about this technology can be found in a book Michael Feindt and his colleague have written but it is only available in German still. However, if you want to know more about Blue Yonder you can visit the company's website at http://www.blue-yonder.com .