Aurasma 2.5 has been optimized to handle the growing volumes of data and increased AR demands of the enterprise. Aurasma 2.5 can automatically match images with relevant digital information without any human intervention by making use of existing databases and HP Autonomy's Big Data analytics technology. This means that users can visually search the world around them with Aurasma to discover relevant information in context.
Aurasma 2.5 features digital content for thousands of well-known brand logos, which allow users to visually search for content immediately upon downloading the Aurasma app. Users can find out which logos come to life and see Aurasma's visual search in action by downloading Aurasma from the App Store or Google play and scrolling through the image thumbnails.
"We love working with companies that, like Best Western, are committed to innovation", stated Dorothy Dowling, senior vice president, marketing and sales, Best Western International. "Using Aurasma technology in our summer promotion provided Best Western with an exciting platform to connect and engage with our customers in a whole new way."
"As more and more companies use augmented reality to improve their customer interactions, Aurasma needed to scale to meet our customer demands", stated Annie Weinberger, general manager, HP Aurasma. "Aurasma 2.5 provides potentially unlimited scalability and to showcase this, we've added thousands of automatically created AR experiences."