"With Salesforce Einstein, we are delivering the world's smartest CRM", stated Marc Benioff, chairman and CEO, Salesforce. "Einstein is now every customer's data scientist, making it easy for everyone to take advantage of best-in-class AI capabilities in the context of their business."
AI is creating new ways for people to engage with technology and with one another. Various forms of AI already power some of the world's most popular consumer experiences. Apple's Siri leverages natural language processing to recognize voice commands. Facebook's deep learning facial recognition algorithm can instantly identify a person with nearly 98 percent accuracy. And Amazon, Netflix and Spotify all utilize machine learning to understand how each item in their massive catalogs relates to the other and each customer's preferences.
However, the technical expertise and infrastructure required to develop AI solutions are beyond the reach of most companies. They must bring together massive and diverse data sets, which requires significant engineering resources to manage complex data integration processes. Specialized predictive models must then be built to extract value from the data and continuously learn from it, requiring extensive data science expertise. And infrastructure and devops support are required to maintain these models and keep all of these processes up and running. Finally, and perhaps most importantly, bringing results - the insights and recommendations from the models - to users within the context of their business requires complex integrations.
With Salesforce Einstein, AI capabilities will be embedded across every Salesforce Cloud. Einstein leverages all the data in Salesforce - customer data; activity data from Chatter, e-mail, calendar and ecommerce; social data streams such as tweets and images; and even IoT signals - to train predictive models. And because Salesforce has millions of users inputting information every day, it is uniquely positioned to deliver the best models for sales, service, marketing, commerce and more.
Powered by advanced machine learning, deep learning, predictive analytics, natural language processing and smart data discovery, Einstein's breakthrough innovations allow models to be automatically customized for every single customer. These models learn, self-tune and get smarter with every interaction and additional piece of data. Einstein will automatically discover relevant insights, predict future behaviour, proactively recommend best next actions and even automate tasks. Now every Salesforce user will be able to leverage AI capabilities to deliver more personalized and predictive customer experiences:
As a core part of the Salesforce Platform, Einstein will empower everyone to quickly build AI-powered apps using the tools that millions of Salesforce developers and admins already use every day. With just a few clicks, admins will be able to quickly build apps that include Einstein-powered fields in any object, page layout or workflow, making every business process smarter. And for data scientists and developers, there will be Predictive Vision and Sentiment Services which enable developers to train deep learning models to recognize and classify images and sentiment in text. And PredictionIO in Heroku Private Spaces will empower developers to build custom machine learning models and put them into their apps.
The Salesforce Research group also brings together a team of researchers and data scientists under the leadership of Richard Socher, Chief Scientist at Salesforce and world-renowned data science researcher. Salesforce Research will be focused on delivering cutting-edge, breakthrough AI research across deep learning, natural language processing and computer vision to Salesforce's product and engineering teams.
At Dreamforce attendees will have the opportunity to dive deeper into Salesforce Einstein by attending the Einstein Keynote on October 6, from 3-4pm PT in Moscone West, or tuning into the livestream. Salesforce's Einstein leadership team, along with some of Salesforce's most innovative customers, will showcase how companies can get smarter and more predictive about their customers. Moscone West will also feature the Einstein Discovery Center on the 2nd floor, where attendees can get hands-on with Salesforce Einstein through product demos. More information is available in the Dreamforce schedule.
"​Salesforce Einstein gives us a smart, personalized and predictive way to connect millions of sports fans to hundreds of thousands of their favorite team and player items across more than 300 offline and online stores that we operate across our platform", stated Chris Orton, Chief Marketing and Revenue Officer for Fanatics, the global leader in licensed sports merchandise. "The combination of AI and Salesforce CRM has been a game-changer, empowering our marketing organization to intelligently engage with fans through timely campaigns and relevant recommendations that transform the customer experience."
New Einstein features are being developed for every Salesforce Cloud. Many new Salesforce Einstein features will be available at an additional charge. Others will be included as part of existing licenses and editions. Pricing for each Einstein feature will be announced as it is made generally available.
Community Cloud Einstein's Automated Community Case Escalation and ​Recommended Experts, Files and Groups are generally available and included as part of the Community Cloud license. Analytics Cloud Einstein's Smart Data Discovery is generally available. Pricing ​is based on the volume of data and number of users.
Commerce Cloud Einstein's Product Recommendations are generally available and included as part of the Commerce Cloud license. PredictionIO is an open source Machine Learning Server available for free through the​ Apache Software Foundation.