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Primeur weekly 2013-08-19

Special

Is 64-bit arithmetic likely to become essential in future scientific computing? ...

Focus

EGI.eu and the University of Messina provided training on Europe's largest scientific federated Cloud at the Cloud Summerschool Almere ...

The Cloud

On our Way towards a New Utility ...

Distributed data safer than centralized Cloud data ...

South Africa's National Airways Corporation securing 20 terabytes of data in HP Autonomy Cloud ...

GAME wins customer loyalty through a Cloud based, IBM smarter commerce approach ...

IBM awarded 10 year $1 billion Cloud hosting services contract to assist US Department of Interior's move to Cloud computing ...

Desktop Grids

.NET GUI RPC binding available ...

EuroFlash

Keynote speakers announced for Altair's Biennial Technology Conference ...

Using high-performance computing to gain new insights into turbulence ...

PRACE to issue Open Calls for Proposals for Regular Access ...

A significant EU supercomputing resource for simulations of interactions between enteroviruses and gold nanoparticles ...

Deutsches Krebsforschungszentrum installs Convey hybrid-core computers to speed next-generation sequencing ...

Teleported by electronic circuit: ETH-physicists beam information ...

Quantum teleportation: Transfer of flying quantum bits at the touch of a button ...

USFlash

GE and Sandia National Lab discover pathway to quieter, more productive wind turbines ...

Western Australian Government invests $26 million in astronomy and the Square Kilometre Array ...

Researchers at Michigan State University use TACC supercomputers to understand DNA bending and repair mechanisms ...

Themis Systems introduces NVIDIA Kepler-based GPGPU and NVIDIA GRID accelerated RES-NT2 high performance computers ...

HP helps software-defined storage customers maximize server investments with data tiering ...

IBM to acquire Trusteer to help companies combat financial fraud and advanced security threats ...

Oracle introduces the Oracle Virtual Compute Appliance ...

Memory breakthrough could bring faster computing, smaller memory devices and lower power consumption ...

SMART Modular Technologies announces new e.MMC product family ...

Scientists find asymmetry in topological insulators ...

GAME wins customer loyalty through a Cloud based, IBM smarter commerce approach

15 Aug 2013 London - GAME Retail Ltd, a UK-based PC and video games retailer, will use IBM's Cloud-based software to optimise its on-line marketing efforts and provide personalised product recommendations based on each customer's shopping interests and on-line behaviour.

GAME's drive to upsell and increase loyalty within its customer base is powered by technology from IBM's Smarter Commerce initiative. This latest purchase of marketing automation software extends GAME's existing Smarter Commerce investments. In addition, GAME's solution is delivered via IBM's SmartCloud from a set of recently announced Cloud Suite for the C-Suite solutions that are developed specifically to meet the needs of chief marketing officers and other department leaders to help them accelerate innovation and better serve their customers.

With a gaming market potentially worth 83 billion dollars by 2016 and digital games growing by a third, the importance of on-line engagement for games retailers is clear. "We are looking for our developmental work on our new digital engagement platform to grow our on-line share to 30 percent in channel by the end of the year", stated Andy Grainger, Chief Technology Officer at GAME.

The GAME website receives around 800,000 visitors per week, a fifth of whom are visiting via a smartphone, tablet or other mobile device. GAME needs to be able to analyse on-line visitors and customers in real-time and act on the information provided by a customer's interaction with the website. This allows GAME to personalise its messages, re-target its visitors and recommend offers and promotions relevant to the individual's on-line experience.

Following the formation of the new company in April 2012 - after GAME Group PLC went into administration closing half its stores, GAME Retail Ltd emerged with a requirement to capture increased market share and drive on-line business from its existing database of 12 million loyalty reward card holders. "We identified the need to deepen our customer engagement and put a clear focus on the UK gaming community as key to our new strategy", stated Andy Grainger. "Our aim is to be the first choice for gaming, enabling customers to research, play, buy, and download the latest gaming content both on-line and in-store."

"Customers are ever more demanding in the ways they interact with and expect to be served by retailers", stated Andrew Jackson-Proes, enterprise marketing management (EMM) leader for UK & Ireland, IBM. "Data on how consumers interact with the site will help GAME reduce bounce rates and uncompleted orders, and personalise the customer’s visit based on their on-line activity and previous purchases."

GAME selected IBM Digital Analytics, IBM Product Recommendations and IBM Marketing Center to deepen customer insight, personalisation and engagement.

IBM's Smarter Commerce initiative features software and services that help companies transform their business processes to respond more quickly to shifting customer demands in today's digitally-transformed marketplace. The initiative is driven by CMOs, CIOs, and other C-suite executives who are increasingly looking for ways to bring new levels of automation to marketing, sales and fulfilment to secure greater customer loyalty.
Source: IBM

Back to Table of contents

Primeur weekly 2013-08-19

Special

Is 64-bit arithmetic likely to become essential in future scientific computing? ...

Focus

EGI.eu and the University of Messina provided training on Europe's largest scientific federated Cloud at the Cloud Summerschool Almere ...

The Cloud

On our Way towards a New Utility ...

Distributed data safer than centralized Cloud data ...

South Africa's National Airways Corporation securing 20 terabytes of data in HP Autonomy Cloud ...

GAME wins customer loyalty through a Cloud based, IBM smarter commerce approach ...

IBM awarded 10 year $1 billion Cloud hosting services contract to assist US Department of Interior's move to Cloud computing ...

Desktop Grids

.NET GUI RPC binding available ...

EuroFlash

Keynote speakers announced for Altair's Biennial Technology Conference ...

Using high-performance computing to gain new insights into turbulence ...

PRACE to issue Open Calls for Proposals for Regular Access ...

A significant EU supercomputing resource for simulations of interactions between enteroviruses and gold nanoparticles ...

Deutsches Krebsforschungszentrum installs Convey hybrid-core computers to speed next-generation sequencing ...

Teleported by electronic circuit: ETH-physicists beam information ...

Quantum teleportation: Transfer of flying quantum bits at the touch of a button ...

USFlash

GE and Sandia National Lab discover pathway to quieter, more productive wind turbines ...

Western Australian Government invests $26 million in astronomy and the Square Kilometre Array ...

Researchers at Michigan State University use TACC supercomputers to understand DNA bending and repair mechanisms ...

Themis Systems introduces NVIDIA Kepler-based GPGPU and NVIDIA GRID accelerated RES-NT2 high performance computers ...

HP helps software-defined storage customers maximize server investments with data tiering ...

IBM to acquire Trusteer to help companies combat financial fraud and advanced security threats ...

Oracle introduces the Oracle Virtual Compute Appliance ...

Memory breakthrough could bring faster computing, smaller memory devices and lower power consumption ...

SMART Modular Technologies announces new e.MMC product family ...

Scientists find asymmetry in topological insulators ...