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Primeur weekly 2012-08-20

The Cloud

ISC Cloud'12 keynote session to investigate Helix Nebula, Europe's Science Cloud ...

HP delivers innovations to power Cloud computing ...

Numira Biosciences and Penguin Computing to bring advanced graphics processing to the Cloud for pre-clinical imaging ...

OpenStack technology preview available from Red Hat ...

Tata Consultancy Services to enhance high performance application and Cloud offerings; acquires Pune-based start-up CRL ...

EuroFlash

LHC experiments bring new insight into matter of the primordial Universe ...

IBM scientists waltz closer to using spintronics in computing ...

Electronic read-out of quantum bits ...

Supercomputers solve riddle of congenital heart defects ...

HPC Advisory Council and the International Supercomputing Conference announce Call for Submissions for HPCAC-ISC 2013 Student Cluster Challenge ...

Major step taken towards 'unbreakable' message exchange ...

USFlash

Cray to add NVIDIA Kepler GPUs to its next-generation "Cascade" supercomputer ...

Fujitsu to supply new supercomputer system to the University of Tokyo's Institute for Solid State Physics ...

Educational institutions improve aging legacy networks with HP ...

IBM plans to acquire Texas Memory Systems ...

Victor Chandler betting on SAS ...

Skyera set to dramatically change enterprise Flash adoption landscape ...

HydroShare aims to help scientists collaborate on water-related problems ...

Acceleware updates RTM featuring enhanced imaging and NVIDIA Kepler support ...

New Research Points to Advances in Quantum Computing ...

Victor Chandler betting on SAS

13 Aug 2012 Cary - Victor Chandler, a large independent sports betting and on-line gambling organisation, has reaffirmed its commitment to SAS, an expert in business analytics, by migration across to SAS Grid Computing together with an upgrade to full SAS Marketing Automation from SAS Campaign Management.

Victor Chandler uses SAS reporting and analytics capabilities, with SAS Grid Computing enabling it to deliver analytical capabilities faster by spreading SAS software across more servers. The company ultimately aims to target inactive and infrequent registered bettors more effectively using SAS Marketing Automation and to bring back in-house direct mail and digital campaigns.

Many customers have traditionally opened accounts following one-off promotions and then very quickly become inactive. "We're looking to increase the retention rates and the longevity of our customers and therefore their value", stated Ian Plumb, Reporting Director at Victor Chandler. "Initially, we will be targeting non-depositing and small deposit customers to increase their depositing and, subsequently, to better understand our customer segmentation through improved analytics. This will allow us to enhance our promotion and bonus offers by targeting customers in smaller groups with more relevant offers. All this can be managed through our SAS upgrade by delivering information throughout the business and building automated campaigns specific to our customers' interests."

SAS Grid Computing enables organisations to create a managed, shared environment to process large volumes of data and analytic programs more efficiently; it forms part of SAS High-Performance Analytics offering.

SAS Marketing Automation is a comprehensive solution to plan, test and execute marketing campaigns to improve marketing efficiency and effectiveness. Benefits include insight for developing highly targeted segments based on purchase/response propensity, attrition potential, market basket analysis, profitability, credit scoring and more. It also enables users to identify and focus on customers who will deliver longer-term value, as well as selection of those marketing channels preferred by each customer.
Source: SAS

Back to Table of contents

Primeur weekly 2012-08-20

The Cloud

ISC Cloud'12 keynote session to investigate Helix Nebula, Europe's Science Cloud ...

HP delivers innovations to power Cloud computing ...

Numira Biosciences and Penguin Computing to bring advanced graphics processing to the Cloud for pre-clinical imaging ...

OpenStack technology preview available from Red Hat ...

Tata Consultancy Services to enhance high performance application and Cloud offerings; acquires Pune-based start-up CRL ...

EuroFlash

LHC experiments bring new insight into matter of the primordial Universe ...

IBM scientists waltz closer to using spintronics in computing ...

Electronic read-out of quantum bits ...

Supercomputers solve riddle of congenital heart defects ...

HPC Advisory Council and the International Supercomputing Conference announce Call for Submissions for HPCAC-ISC 2013 Student Cluster Challenge ...

Major step taken towards 'unbreakable' message exchange ...

USFlash

Cray to add NVIDIA Kepler GPUs to its next-generation "Cascade" supercomputer ...

Fujitsu to supply new supercomputer system to the University of Tokyo's Institute for Solid State Physics ...

Educational institutions improve aging legacy networks with HP ...

IBM plans to acquire Texas Memory Systems ...

Victor Chandler betting on SAS ...

Skyera set to dramatically change enterprise Flash adoption landscape ...

HydroShare aims to help scientists collaborate on water-related problems ...

Acceleware updates RTM featuring enhanced imaging and NVIDIA Kepler support ...

New Research Points to Advances in Quantum Computing ...