Loyalty New Zealand operates the country's largest coalition loyalty programme (Fly Buys), in which more than 2.3 million card holders can receive rewards from more than 50 industry-leading businesses including the Bank of New Zealand, Shell, New World, Noel Leeming and Mitre 10.
The Oracle-powered portal, dubbed "The Loyalty Center", allows participating businesses to generate a wide range of reports and graphics to help them gain a more accurate and detailed view of how their customers are responding to promotional activity and redeeming loyalty points.
The self-service and automated reporting capabilities will result in an estimated annual savings of 4000 person-hours. Prior to using Oracle Business Intelligence 11g, reports were compiled manually and distributed monthly by email. Requests for further information were managed manually on an ad-hoc basis.
Additionally, The Loyalty Center will provide a collaborative platform for participating coalition business partners. Using Oracle WebCenter Suite 11g, partners will be provided with a modern user experience platform that will allow the on-line community to share information, improve future offerings and cooperate, as appropriate.
"The Loyalty Center" was launched to all participating coalition partners in late March 2011, following a three-week pilot with seven member organisations. The "discussions and collaboration" technology is expected to be introduced within the next few months.
Oracle Business Intelligence 11g draws its data from an Oracle data warehouse built with Oracle Warehouse Builder. Oracle Fusion Middleware, including Oracle SOA Suite 11g and Oracle WebLogic Server 11g provide the information to Loyalty Center portal users.
"The Oracle-powered Loyalty Center is a customer services gateway, offering a means for businesses to source and socialize information. By giving our customers direct access to reporting and communication tools, they can begin self serving and dynamically working through the information from day one, without having to wait for our staff to compile reports for them", stated Brett Hibbert, Head of IT and Operations, Loyalty New Zealand.
"Oracle Business Intelligence 11g delivers contextual, relevant and actionable insight to everyone in an organisation, resulting in improved decision making and better-informed actions. Oracle WebCenter Suite 11g brings together the best in portals, enterprise social computing and related user experience technologies. The combined solution will offer Loyalty's coalition partners access to critical information in a controlled and secure environment, and at a lower total cost to the organisation", stated Nicholas Glanfield, General Manager Applications, Oracle New Zealand.