Lifescript reaches more than 10 million people monthly through its website and various e-newsletters. A recent tenfold increase in on-line traffic and the installation of a new business intelligence (BI) platform forced Lifescript to upgrade its data centre. Plus, delays accessing site content, using critical work flow applications and completing key analytics reports were negatively impacting Lifescript's revenue.
Upgrading its data centre from EMC hardware to HP 3PAR S400 Storage, and more recently to HP 3PAR P10000 Storage, has enabled Lifescript to improve throughput by eight times, increasing support for high data-traffic volumes. In addition to reducing latency to 20 milliseconds for website visitors, the uninterrupted availability of Microsoft Exchange Server and other critical applications has improved staff productivity while reducing IT administration costs. Analytic reports now are delivered on time as a result of a 69 percent performance increase in jobs running on the company's BI servers.
"Lifescript required a storage solution capable of scaling to accommodate our rapidly growing customer base while delivering the performance power to maximize revenue potential using BI and other data-intensive applications", stated Jack Hogan, founder and chief technology officer, Lifescript. "HP 3PAR Storage meets Lifescript's long-term capacity needs and allows us to rapidly deploy new services critical to remaining nimble as we grow."
HP 3PAR Storage also is improving Lifescript's customer service and revenue streams. Now the company is seamlessly processing 5 billion transactions per month generated via its new BI-intensive Lifescript Advantage platform, which drives readers to appropriate advertisers.
Lifescript also implemented HP 3PAR Adaptive Optimization Software, an automatic storage-tiering solution that enhances infrastructure agility and increases utilization by distributing data to the right storage tier at the right time. In addition to minimizing Lifescript's need to purchase future storage capacity, the software reduces data-centre management costs by automating the previously labour-intensive task of manually administering data across storage tiers to maximize system performance.
Switching to HP 3PAR Storage has also enabled Lifescript to: