HP technology was used to help DreamWorks animators solve the artistic challenges that bring "Europe's Most Wanted" to the big screen in the third installment of the blockbuster "Madagascar" franchise. It is the first time that global audiences can experience a "Madagascar" film in 3D. The original film was released in 2005 and, together with its 2008 sequel, grossed $1.1 billion at the worldwide box office.
DreamWorks used HP technology that included HP Converged Infrastructure, HP Z Workstations, HP networking and server solutions, and digital rendering resources to create a new level of richness in an animated film.
"Our goal with every film is to push the limits of our creativity to bring the story to life for the audience", stated Ed Leonard, chief technology officer, DreamWorks Animation. "HP technology enables our artists to exceed those limits and focus on creating the most powerful 3D animation experience."
DreamWorks Animation uses HP technology throughout the production cycle, for everything from day-to-day tasks to developing the most detailed animation scenes and processing massive amounts of rendering data. Throughout the years, HP technology has played an integral role in creating DreamWorks' groundbreaking animated features, including the "Shrek" series, "How to Train Your Dragon", "Kung Fu Panda", "Kung Fu Panda 2" and "Puss in Boots".
"Madagascar 3" tapped the power of several HP technologies, including:
"HP Z Workstations power the creative genius at DreamWorks and help bring the next big thing in animation to audiences around the world", stated Jeff Wood, vice president, Worldwide Marketing, Commercial Solutions Business Unit, HP. "HP is committed to professionals in media and entertainment and will continue to work with leaders like DreamWorks to understand the needs of the industry and bring in the next big thing in technology."
More than 120,000 individual computer-generated frames were used to create the film.
The majestic Circus Act sequence features the largest, most detailed crowd in DreamWorks production history - more than 5,000 individual characters. The scene includes several special effects including haze, sparks, glow, fire and rain, and required 1.6 million render hours to produce.
The Flashback sequence incorporates massive fire effects and highly detailed crowd close-up shots that required 2.8 million render hours.
In the Running for the Train sequence, nearly 1,200 Euros are thrown into the air.
The Manhattan skyline originally didn't have the new World Trade Center - a DreamWorker from New York City who had just been down to that area was awestruck by the partially completed building and asked that it be put in to show the amazing architecture.
Gia's eyelashes have 96 tracks that can be animated.
Alex has more than 2,000 individual controls to allow the animators to position him into any conceivable pose.
Each person in the crowd scenes had three possible bodies, six possible heads and various wardrobe item possibilities, for a total of more than 19 million unique person combinations - for comparison, the New York City Metropolitan area just reached a population of 19 million this year.
There were 2,393 buildings in the Monaco set comprising 42 different models, most of which had three variations. Many of the buildings had other models scattered atop them (chairs, shrubbery, planter boxes and other constructs).