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Primeur weekly 2014-05-19

The Cloud

IBM named no. 1 preferred provider of IaaS Cloud by enterprises ...

IBM closes acquisition of Silverpop ...

Introducing IBM Cloud Manager with OpenStack ...

South Korean Agency turns to IBM mainframe Cloud to better engage and serve South Korean citizens ...

Bright Computing announces an integrated OpenStack solution at the OpenStack Summit in Atlanta ...

Desktop Grids

Mass number-crunching may help crack Alzheimer's disease code ...

EuroFlash

PRACE Annual Report 2013 now available ...

DKRZ chooses Bull for its first Petaflops-scale supercomputer and for co-operation on climate research in Germany, as part of an initial contract worth 26 million euro ...

Barcelona hosts 500 experts in advanced computing ...

The turbulent birth of stars in galactic collisions ...

Using nature as a model for low-friction bearings ...

USFlash

Carnegie Mellon will test Internet architecture in vehicular network and for on-line video ...

IBM unveils software defined storage technology for era of Big Data ...

PSC and Hopkins computer model helps Benin vaccinate more kids at lower cost ...

University of Maryland launches new supercomputer to expand high-performance computing for research ...

HP reinvents data back-up with predictive, social-enabled data protection ...

IBM Research sets new record for storing massive amounts of Big Data ...

IBM reveals new companies developing Watson-powered apps ...

Pawsey Supercomputing Centre second stage details released ...

Fast and curious: Electrons hurtle into the interior of a new class of quantum materials ...

HP helps customers speed design, deployment of applications and services ...

IBM Research discovers new class of industrial polymers ...

National Institutes of Health funding to help expand data storage capacity at UC Riverside ...

EMC inaugurates Big Data R&D centre in Brazil ...

Raritan unveils fast and intelligent rack power transfer switch at Cisco Live ...

IBM closes acquisition of Silverpop

12 May 2014 Armonk, Tampa - At its annual Smarter Commerce Global Summit event, IBM has completed the acquisition of Silverpop, a privately held software company based in Atlanta, Georgia. Financial terms of the deal were not disclosed. Silverpop empowers marketers with Cloud-based capabilities that deliver personalized customer engagements that scale for any sized business. Silverpop's automated platform reduces the complexity of omnichannel marketing and makes it easier to personalize each customer interaction in real time. By providing deep customer insights and an intuitive engagement engine, Silverpop enables exceptional experiences for customers across the entire brand journey.

Silverpop extends IBM's leadership in marketing automation in both business-to-business (B2B) and business-to-consumer (B2C) scenarios. With this acquisition, more than 8,000 organisations around the world now use IBM's Enterprise Marketing Management tools. Silverpop also adds to IBM's portfolio of more than 100 Software-as-a-Service (SaaS) offerings that can be quickly deployed with little technical knowledge to accelerate time to value.

"Silverpop's powerful marketing automation capabilities will be infused across IBM's enterprise marketing portfolio to help organisations exceed expectations throughout the customer journey", stated Kevin Bishop, Vice President, Customer Engagement Solutions, IBM. "This will allow IBM to make it easier for clients of any size to acquire, retain and maximize the lifetime value of their customers."

Silverpop makes personalization easier by automating the customer experience based on insights drawn from permission-based data streams - such as social, web, e-mail and mobile activity. Silverpop's powerful engagement and lead management platform enables marketers to use these profiles to deliver unique, highly personalized experiences for each customer in real time. For example:

  • A retailer can determine that a customer who has repeatedly looked at a particular item on their website has just entered their local store, enabling the retailer to send an SMS message alerting the customer, if opted in, that this item is in stock and on sale in that particular store.
  • A supplier can use a behaviour-based scoring model to monitor buyer engagements from first inquiry through repeat purchase, while at the same time delivering personalized messages from the local sales representative about the preferences and position of the customer in the buying cycle.
  • A packaged goods company can send personalized messages to their most loyal customers designed to be shared with their social networks, which helps generate positive brand awareness and increase reach when the customers rebroadcast that message to their followers.
IBM's growing ecosystem of more than 140 Ready for Smarter Commerce marketing partners will create an even more complete view of each customer by integrating data from these additional sources into Silverpop, enabling deeper customization.
Source: IBM

Back to Table of contents

Primeur weekly 2014-05-19

The Cloud

IBM named no. 1 preferred provider of IaaS Cloud by enterprises ...

IBM closes acquisition of Silverpop ...

Introducing IBM Cloud Manager with OpenStack ...

South Korean Agency turns to IBM mainframe Cloud to better engage and serve South Korean citizens ...

Bright Computing announces an integrated OpenStack solution at the OpenStack Summit in Atlanta ...

Desktop Grids

Mass number-crunching may help crack Alzheimer's disease code ...

EuroFlash

PRACE Annual Report 2013 now available ...

DKRZ chooses Bull for its first Petaflops-scale supercomputer and for co-operation on climate research in Germany, as part of an initial contract worth 26 million euro ...

Barcelona hosts 500 experts in advanced computing ...

The turbulent birth of stars in galactic collisions ...

Using nature as a model for low-friction bearings ...

USFlash

Carnegie Mellon will test Internet architecture in vehicular network and for on-line video ...

IBM unveils software defined storage technology for era of Big Data ...

PSC and Hopkins computer model helps Benin vaccinate more kids at lower cost ...

University of Maryland launches new supercomputer to expand high-performance computing for research ...

HP reinvents data back-up with predictive, social-enabled data protection ...

IBM Research sets new record for storing massive amounts of Big Data ...

IBM reveals new companies developing Watson-powered apps ...

Pawsey Supercomputing Centre second stage details released ...

Fast and curious: Electrons hurtle into the interior of a new class of quantum materials ...

HP helps customers speed design, deployment of applications and services ...

IBM Research discovers new class of industrial polymers ...

National Institutes of Health funding to help expand data storage capacity at UC Riverside ...

EMC inaugurates Big Data R&D centre in Brazil ...

Raritan unveils fast and intelligent rack power transfer switch at Cisco Live ...