Oracle unveils Oracle RightNow CX Cloud service combined with Oracle Fusion CRM in the Cloud
17 May 2012 Redwood Shores -
The May 2012 release of Oracle's RightNow CX Cloud Service, the customer experience suite, is now integrated with Oracle Fusion Sales, helping organisations to achieve sustainable business growth through relevant, cross-channel customer interactions that can increase revenue opportunities and drive organisational efficiencies.
Armed with a comprehensive view of all customer interactions across channels, the context and status of these interactions, and an awareness of the customer's value to the organisation, companies can offer more relevant products and services to customers.
Using the combined Oracle RightNow CX Cloud Service and Oracle Fusion Sales solutions, organisations can increase customer retention, drive higher levels of customer advocacy, and increase sales conversion rates with tools designed to:
- Provide a complete, cross-channel view of the customer to sales, marketing and service.
- Empower sales and service departments to collaborate to pro-actively solve customer issues, using opportunities to provide purchase advice at the right time and with the right solutions.
- Allow sales to review service history in preparation for sales calls.
- Enable agents to understand customer value based upon prior buying habits and existing opportunities.
The combination of Oracle RightNow CX Cloud Service and Oracle Fusion Sales allows sales and marketing organisations to leverage service interactions from RightNow CX and sales prediction and segmentation capabilities from Fusion Sales.
This helps companies to:
- Better match products and services to specific customer needs based on customer service history.
- Deliver targeted, personalized interactions intended to help customers derive more value from purchases and to inform future buying decisions.
- Identify new opportunities to increase deal size and conversion rates.
"Every interaction is a relationship opportunity to grow your business. When these interactions are relevant and add value for customers, customers are more likely to trust the relationship and seek purchase advice", stated David Vap, group vice president, Oracle. "This customer trust provides an opportunity to increase customer product adoption and to reduce the cost of customer acquisition, thereby increasing company profitability."