The powerful combination of Teradata's analytical capabilities, Aprimo's Integrated Marketing Management, and eCircle's digital messaging solution will enable marketers worldwide to create integrated customer experiences across on-line and off-line channels that leverage Big Data insights to grow existing customers, attract new customers, and increase revenues. Digital marketers will also have the option to leverage the eCircle solution as a standalone offering. The addition of eCircle more than triples Aprimo's European team, expertise and reach in all major European countries, creating the largest marketing applications provider in Europe and enabling the delivery of eCircle solutions globally.
According to McKinsey, the world's data is doubling every two years and digital campaigns are the source of some of the largest and most complex big data sets used by marketers. The addition of eCircle will further enhance and expand Teradatas overall big data market opportunity. According to Forrester, over 45 percent of surveyed clients' big data initiatives address marketing. Forrester also estimates the social media, e-mail and mobile marketing market to be a $6 billion market opportunity today, growing to $16 billion by 2016.
The combination of eCircle's digital marketing applications will enhance Aprimo's Integrated Marketing Management strategy and enable marketers to deliver highly targeted, consistent and personalized campaigns that are integrated across all channels. Customers can further benefit from leveraging Teradata Aster's big data analytics from any data type and Teradata's powerful data warehousing for deep customer insight. This combination gives marketers a competitive edge and is the blueprint for best-in-class customer engagement strategies.