Apache Hadoop has rapidly emerged as the preferred solution for Big Data analytics across unstructured data. Organisations looking for opportunity in an ever-changing business environment are finding that Big Data analysis is the competitive advantage. Hadoop-based batch processing of unstructured and structured data at massive scale using commodity hardware has led to a profound change in analytics. By extracting the knowledge wrapped within unstructured machine-generated data, organizations can make better decisions that drive revenue, improve service and reduce costs.
The EMC Greenplum HD product family enables an organisation to take advantage of Big Data analytics without the overhead and complexity that comes with the cumbersome tools and solutions on the market today. Available in two editions - Community and Enterprise - Greenplum HD software provides a complete platform including installation, training, global support and value add beyond simple packaging of the Apache distribution.
EMC's unique value and capabilities for Hadoop include:
Best of all, these capabilities are delivered along with two to five times the performance improvement over the standard packaged versions of Apache Hadoop.
In addition to its Hadoop offerings, EMC has created a vibrant and powerful ecosystem with twelve companies offering business intelligence, data transfer and other technology capabilities. These companies are Concurrent, CSC, Datameer, Informatica, Jaspersoft, Karmasphere, Microstrategy, Pentaho, SAS, SnapLogic, Talend, and VMware. This breadth of support is testament to the value EMC brings to Hadoop. Technology companies and enterprises can now extend the trust they have in EMC to the open source data analytics tool.
EMC Global Services has developed an integrated family of professional services, support and training to help customers accelerate the adoption of data warehousing and business analytics using the EMC Greenplum Data Computing Appliance. This includes a new Enterprise Business Analytics Assessment Service that helps customers identify, deploy, optimize, and operationalize advanced analytics in support of their key business initiatives. In addition, EMC will assist customers' data migration and consolidation efforts from their Oracle, Teradata and other existing data warehouse environments onto the EMC Greenplum DCA.
"Hadoop has played a leading role in the transformation from traditional data warehousing to Big Data Analytics. EMC's Hadoop commercialization strategy is aimed at streamlining and bulletproofing Hadoop for enterprise users, making Hadoop more of a must-have real-time analytics tool for the enterprise", stated John Webster, Senior Partner, Evaluator Group.
"Use of Hadoop is growing in commercial organisations. We believe there are many implementations in 'stealth' mode today, hidden within business analytic groups and with little or no support from the IT department. As the use grows within the organization and becomes more mission-critical, there is an increasing need for support and other services", according to Gartner Inc. Research: 'Cool Vendors in Data Management and Integration', 2010 report by Eric Thoo, Donald Feinberg, Ted Friedman and Andreas Bitterer.
"EMC has a responsibility to help our customers realize all that's possible with Big Data, both structured and unstructured. There's a time and a place for the value that relational databases add to structured data, and there's a time and a place for the value Hadoop can give to unstructured data. Many of our enterprise customers need both and, with the help of our partners, we're able to provide them both, while also meeting their expectations around high availability, fault tolerance, and enterprise-class support and service", stated Bill Cook, President and General Manager, Data Computing Division, EMC.
The EMC Greenplum HD Community Edition, EMC Greenplum HD Enterprise Edition and the EMC Greenplum HD Data Computing Appliance are expected to be available in the third quarter of calendar 2011.