"Service providers play a vital role in fulfilling the promise of hybrid Cloud computing, which is why EMC has committed resources across the company to help enable the success of our service provider partners and our partner programme", stated Howard Elias, President and Chief Operating Officer, EMC Information Infrastructure and Cloud Services. "Aligning EMC's Cloud computing architecture, expertise and go-to-market strategy with a strong stable of trusted service providers will give enterprises greater flexibility in their choice of Cloud models for their applications without sacrificing control. That's the essence of EMC's Cloud vision."
"In contrast to technology vendors with increasingly vertical and proprietary business models choosing to aggressively compete with service providers by hosting their own Cloud services, EMC remains squarely focused on delivering technology solutions to our customers in partnership with the world's leading service providers. We are committed to enabling our service providers to deliver trusted, enterprise-class Cloud services that allow our mutual customers to choose the right source for every IT workload", stated Dennis Hoffman, EMC's Senior Vice President, Service Providers. "That commitment is embodied in EMC's service provider strategy, which includes the development of service provider-centric solutions that complement customer-based private Cloud infrastructures, creation of a structured partnership programme and formation of a dedicated service provider executive leadership team."
EMC's commitment to choice in Cloud services is evidenced in the new Velocity Service Provider Partner Programme. The programme provides increasing sales, marketing, planning and education benefits to partners as they invest in EMC solutions with the singular goal of delivering compelling Cloud services to the global IT market. Also available are business development and services creation resources to enable partners to develop differentiated offerings built on EMC technology, marketing support including marketing development funds (MDF,) campaigns, field execution, and sales enablement tools.
The Velocity Service Provider Partner Programme is open to Cloud service providers of all kinds: telco/cableco, hosters, outsourcers, ISVs and enterprises. Initial service providers include: ACS, AT&T, Bell Canada, Bluelock, Blue Mile, Cable&Wireless Worldwide, Ceryx, CGI, Cincinnati Bell, Cobweb, Colt Technology Services, CSC, Engineering, Harris, Hosting.com, MTI, NTT Europe, NYSE Technologies, OnX, OpSource, PAETEC, Peak 10, QTS, Redstor, Savvis, Secure 24, SunGard, Terremark, Unisys, and Verizon. Together, these service provider partners offer customers agile, differentiated and cost effective options based on EMC solutions/platforms today.
EMC is also announcing planned enhancements to the Velocity Solution Provider Programme to support channel partners who are building out a service provider capability with EMC technology, as well as those who partner with existing Velocity Service Provider Program members to deliver EMC-based services to customers. Later this year, Velocity Solution Provider Programme partners will be eligible to earn a Service Provider designation. Benefits may include logo usage indicating the partner has achieved the service provider designation, services offerings, methodologies and tools, sales tools and marketing campaign resources. Partners may apply co-op funds earned and MDF from their reselling business toward their EMC hosting business. In addition, EMC channel partners may also be able to apply solutions sold as a service toward their existing Velocity Solution Provider programme compliance requirements.
EMC offers a portfolio of consulting and professional services for service providers and their customers to assist in balancing workloads across service delivery models - ranging from legacy physical architectures and virtualized infrastructures through on- and off-premise Cloud architectures. The EMC Cloud Advisory Service with Cloud Optimizer helps customers develop a strategy for optimizing the placement of application workloads. By assessing three factors - economics, trust and functionality - organisations can maximize their cost savings and business agility gained through the use of private and public Cloud resources. This framework to approach people, process and technology around the implementation of Cloud architectures helps drive a holistic business case for greater adoption.
EMC also is leveraging its broad portfolio of industry-leading technologies - virtualization, information protection, information security and information management - to help service providers build comprehensive IT-as-a-service (aaS) offerings for their customers. For example, EMC is leveraging:
EMC also is helping service provider partners accelerate the creation, integration and deployment of Cloud service offerings through pre-tested and optimized reference architectures, blueprints and build guides. Through the deployment of dedicated service provider field experts and the creation of Service Provider Competency Centers, EMC is combining decades of enterprise data centre experience with now-resident service provider expertise, EMC is helping to ensure the compatibility of these solutions with service provider and end-user environments alike.
"Our alliance with EMC helps us extend the range of enterprise-grade cloud capabilities our global network can deliver to business customers. EMC's approach of enabling service providers fits nicely with our strategy of supporting openness, interoperability, innovation and collaboration in the rapidly-expanding cloud marketplace", stated Steve Caniano, Vice President, Hosting and Cloud Services, AT&T Business Solutions.
"Customers are increasingly looking to move some of their workloads off premises to a robust, reliable and secure Cloud computing environment that meets all their required service levels. Working strategically with EMC gives Cable&Wireless Worldwide the ability to build innovative services based on the company's data centre management and virtualized hosting services portfolio that is used by many enterprise and UK Government customers. We believe customers will be excited by the way our Cloud services allow them to boost efficiency and gain agility from the cloud with the same levels of performance they are accustomed to from EMC", stated
Andrew Halliwell, Director of Commercial Development, Cable&Wireless Worldwide.
"CSC and EMC share a vision for our customers - enterprise grade Cloud services delivered in a secure and consistent way around the world with the most cost effective model. The market is responding very well to our approach, which is simply letting the customer's workloads guide their decision as to which cloud model is best for them. Prioritizing the workloads that will provide the greatest return on investment, quickly migrating them and then leveraging the state of the art cloud fabric, made possible in part by EMC, ensures the success that companies and agencies are expecting by moving to the Cloud", stated Siki Giunta, Vice President, Cloud Computing and Software Services, CSC.
"Leveraging NTT Europe's strengths in Secured IT hosting services, EMC's proven and trusted solutions will help us accelerate service creation and deployment. The comprehensive reference architectures and technology blueprints will help us reduce risk and deliver a flexible and scalable service delivery platform", stated Damian Skendrovic, Vice President Managed Services for NTT Europe.
"As industry leaders like EMC make technology that is more accessible to industry-specific service providers like NYSE Technologies, we can even more effectively continue advancing our goals of enabling customers to operate their businesses more efficiently and empower them to accelerate the pace of their own innovation. Our partnership with EMC is a critical piece in our commitment to customers and another way that NYSE Technologies is working to create a unique service model for flexible, on-demand storage and computing for global financial services", stated Don Henderson, CTO, NYSE Technologies.
"Verizon is highly focused on helping enterprises around the globe tap into the transformative power of the business-class Cloud. With innovative programs like this from EMC, Verizon is able to accelerate its delivery of secure, high-performance cloud solutions to clients", stated Kerry Bailey, Verizon Group President, Enterprise Cloud Strategy & Services.
"EMC has developed a strong program to help channel partners that are making investments in data centre technologies that support increasing customer demand for off-premise, hosted IaaS offerings. EMC continues to listen to its channel and evolve its programs to support our needs. We are excited about the opportunity to advance our existing relationship with EMC by delivering as an EMC service provider within our specialty skill sets", stated Dan Serpico, President, Fusion Storm.
"EMC has listened to its channel and is taking steps to help us evolve our business models as new and existing workloads migrate to off-premise environments. We are seeing increasing demand from our customers to deliver solutions as a service. EMC understands this and is building a framework within the Velocity Solution Provider Program that supports and rewards us for delivering these solutions to our customers. We are confident that the training and resources that EMC will provide its channel will enable us to deliver the solutions our customers require", stated Matthew Yeager, Practice Leader for Data, Computacenter UK.
"Gartner surveys prove that Cloud computing is garnering significant global adoption. On average, 44% of worldwide Cloud computing budget is spent on Cloud services from external service providers, and 46% of respondents expect to increase that spending in the next budget year by 32%, according to Gartner Inc. User Survey Analysis: 'Cloud-Computing Budgets Are Growing and Shifting; Traditional IT Services Providers Must Prepare or Perish', Bob Igou 12 August 2010. As businesses are adopting Cloud infrastructure as a service for a variety of purposes, via private clouds within their own data centers and via external service providers, or through hosted or outsourced private Clouds, the vendor ecosystem will grow more complex, and partnerships and alliances will increase in importance", stated Lydia Leong, Research Vice President, Gartner.