Cloud computing is transforming the way that IT services are consumed and delivered and will account for the bulk of new IT spending by 2016. For Business Partners who specialize in streamlining integration and delivering value-added solutions, Cloud presents an unprecedented opportunity to capture new revenue and enter new markets. In fact, Business Partners who have transitioned to Cloud are experiencing more than twice as much revenue growth as Business Partners who have not.
With the new sales incentives, marketing programmes and training courses, IBM is building on its industry-leading support for SoftLayer and IBM Business Partners to help them capture the growing Cloud market opportunity. It is also combining best practices from the SoftLayer partner programme and IBM PartnerWorld to enable Business Partners to improve margins, build skills and drive demand.
"Supporting our partners as they transition from selling traditional on-premise Cloud solutions to hybrid and off-premise Cloud solutions is a priority for Avnet Technology Solutions", stated Fred Cuen, senior vice president and general manager, IBM Solutions Group, Avnet Technology Solutions, Americas. "With these new enhancements, and with IBM's plans to expand its global Cloud footprint globally, SoftLayer has assembled the right components for a winning partner programme and we're looking forward to leveraging it to grow Cloud market share for Avnet and our partner base."
SoftLayer, an IBM company, provides a high performance, enterprise-grade Cloud infrastructure that can expand to accommodate any workload and offers a unique network architecture that optimizes global performance using a high-speed private network. Offering services on SoftLayer's high-performance Cloud enables Business Partners to take advantage of IBM's considerable investments in building out its Cloud portfolio, including a recent $1.2 billion investment to expand its global Cloud footprint and its $1 billion investment to develop a unique platform-as-a-service offering, codenamed BlueMix.
ClipCard is a SoftLayer partner that provides a Big Data discovery platform built on SoftLayer's Cloud infrastructure. ClipCard renders Big Data discoverable for end users by driving new insights and context to support business decisions. "As a lean company selling to large enterprise customers, we really appreciate what SoftLayer has to offer", stated Ryan Cunningham, product vice president, ClipCard. "Our customers like the security, reliability, and control that comes from a Cloud provider who really 'gets' enterprise. We love that we have a real partner in the SoftLayer team, not just a website to go to when we need a hand. IBM is clearly invested in helping us be successful, which is a great boost for a company like ClipCard."
Today's offerings build on IBM PartnerWorld's existing Cloud-related resources, including: Cloud services mark, an IBM ingredient brand mark for Cloud solutions and service to allow eligible PartnerWorld members to promote Cloud services that run on IBM technologies, including SoftLayer; PartnerWorld Cloud Benefit Guide, a catalogue of resources connecting PartnerWorld members with benefits for building, selling and deploying Cloud solutions; PartnerWorld SatScor, a free client satisfaction survey for promoting referral marketing; Cloud-based Programme Criteria to make it easier for Cloud-based PartnerWorld members to achieve advance participation levels in the PartnerWorld programme.
"Cloud computing is transforming the relationship between Business Partners and their clients, creating unprecedented opportunities to enter new markets and sell new services", stated Tom Blair, Senior Vice President, Global Sales, SoftLayer, an IBM company. "SoftLayer recognizes that our Business Partners are evolving to meet the needs of their customers and we are committed to building a world class support programme for them to tap into as they transition to this new era of computing."