The new initiatives include:
"The storage market continues to rapidly grow as businesses create and manage more and more information every day", stated Matt Troka, senior vice president of Product and Partner Management at CDW, an HP channel partner. "By pushing all new storage business to partners, HP has demonstrated its commitment to CDWs success and, at the same time, is building additional trust and goodwill with the channel."
Under the terms and conditions of the 100 Percent New Accounts Initiative, new registered sales opportunities of HP Storage products will be fulfilled by, and remain in, the channel. This includes high-growth HP Converged Storage products, HP 3PAR Storage, HP StoreOnce Backup, HP LeftHand Storage, HP IBRIX Storage, HP X5000 Storage and the rest of the HP Storage portfolio.
The 100 Percent LeftHand and StoreOnce Initiative includes commercial emerging-growth accounts, as well as state, local and education deals.
Both initiatives drive increased sales engagement for HP Storage partners with the HP direct sales force. Whether a sales lead is identified by HP or a partner, HP will always funnel these new business and up-sell opportunities through U.S. channel partners.
The new channel partner initiatives complement the recently announced HP ServiceONE Partner Support for Storage programme, which enables qualified partners to pursue new business opportunities by combining HP and partner-branded services to bolster portfolios.
With access to sales, deployment and maintenance opportunities, partners have the potential to compete for and win significant customer deals, as well as increase profit margins.
"With these new programmes, HP is driving more storage sales opportunities and profitable growth potential to reseller partners than any other vendor", stated Chris Riley, vice president, Americas, Storage, HP. "HP is helping partners increase revenue with HP 3PAR, HP StoreOnce and HP LeftHand products by bringing them more opportunities than ever before."