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Primeur weekly 2014-03-03

The Cloud

IBM to acquire Cloudant: Open, Cloud database service helps organisations simplify mobile, web app and Big Data development ...

SUSE Cloud 3 now available, based on OpenStack Havana release ...

Oracle buys BlueKai ...

IBM launches pay-as-you-go model to quickly get clients on Cloud storage ...

VMware vCloud Hybrid Service now generally available in Europe ...

VMware completes acquisition of AirWatch ...

Adaptive Computing introduces Big Workflow to accelerate insights that inspire data-driven decisions giving the business a distinct competitive advantage ...

IBM invests $1 billion to deliver unique Platform-as-a-Service capabilities to connect enterprise data and applications to the Cloud ...

Fujitsu launches A5 for Windows Azure public Cloud service based on strengthened alliance with Microsoft ...

Desktop Grids

HTC aims to create a supercomputer with "HTC Power to Give" ...

BOINCCalculator 0.5.1 released ...

EuroFlash

PRACE 8th Call for Proposals closes with larger allocations on all systems ...

Gauss Centre for Supercomputing allocates ~440 million computing core hours to European research ...

IBM challenges mobile developers to bring the power of Watson to the palm of your hand ...

ISC'14 to launch Exhibitors Innovation Forum on June 24-25 ...

HP helps telcos deploy new offerings in minutes, rather than months, with network functions virtualization ...

Intel announces family of virtualization platforms for industrial systems ...

USFlash

Rogue Wave shows off new analysis toolchain for software risk mitigation ...

OpenMP ARB releases new Mission Statement ...

Fujitsu delivers new levels of in-memory computing performance and x86 mission-critical uptime with PRIMEQUEST 2000 series ...

New record set for data-transfer speeds ...

University of New Mexico gains supercomputer from the New Mexico Consortium ...

Nova Southeastern University will ramp up research with its first supercomputer ...

Gartner says 2013 worldwide server market grew 2.1 percent in shipments, while revenue decreased 4.5 percent for the year ...

NIH and George Washington University researchers partner to accelerate genomics research using Internet2's 100G network ...

Oracle buys BlueKai

24 Feb 2014 Redwood Shores - Oracle has signed an agreement to acquire BlueKai, the industry's leading Cloud-based Big Data platform that enables companies to personalize on-line, offline and mobile marketing campaigns with richer and more actionable information about targeted audiences.

The BlueKai solution includes its Data Management Platform, which centrally organizes a company's customer and audience data in the Cloud to help implement personalized marketing campaigns across all channels and deliver better results and higher marketing ROI. BlueKai also runs the world's largest third party data marketplace to augment a company's proprietary customer data with actionable information on more than 700 million profiles.

BlueKai will be integrated with both Responsys for B2C marketing automation and Eloqua for B2B marketing automation in order to deliver orchestrated and personalized customer interactions across all marketing activities and channels.

BlueKai combined with Oracle's Marketing and Social solutions provide customers with the ability to build the richest user profiles combining information from first party and third party sources including media, advertising, social, and mobile sources.

The combination will also allow both B2B and B2C organisations to build unmatched personalized cross-channel campaigns and customer interactions across e-mail, web, social, mobile, advertising and syndicated content channels.

The Oracle Marketing Cloud is an integral part of the Oracle Customer Experience Cloud which includes commerce, sales, service, social and marketing. Together, the Oracle Customer Experience Cloud enables a seamless and integrated exceptional customer experience from the first touch point through the entire customer lifecycle.

"Modern marketers require new ways of acquiring, centralizing, interpreting, and activating customer data across marketing channels so that they can enhance the customer experience and maximize the return on their marketing spend", stated Steve Miranda, Executive Vice President, Applications Development, Oracle. "The addition of BlueKai to the Oracle Marketing Cloud enables marketers to act on data across both known customers and new audiences and precisely target customers with a personalized message across all channels."

"As a leader in marketing data management, BlueKai's innovative products convert fragmented and disparate marketing data into high-performance results for companies", stated Omar Tawakol, CEO, BlueKai. "We are thrilled to join Oracle and extend Oracle's Customer Experience portfolio to include the industry's most effective Big Data Cloud platform for marketers."
Source: Oracle

Back to Table of contents

Primeur weekly 2014-03-03

The Cloud

IBM to acquire Cloudant: Open, Cloud database service helps organisations simplify mobile, web app and Big Data development ...

SUSE Cloud 3 now available, based on OpenStack Havana release ...

Oracle buys BlueKai ...

IBM launches pay-as-you-go model to quickly get clients on Cloud storage ...

VMware vCloud Hybrid Service now generally available in Europe ...

VMware completes acquisition of AirWatch ...

Adaptive Computing introduces Big Workflow to accelerate insights that inspire data-driven decisions giving the business a distinct competitive advantage ...

IBM invests $1 billion to deliver unique Platform-as-a-Service capabilities to connect enterprise data and applications to the Cloud ...

Fujitsu launches A5 for Windows Azure public Cloud service based on strengthened alliance with Microsoft ...

Desktop Grids

HTC aims to create a supercomputer with "HTC Power to Give" ...

BOINCCalculator 0.5.1 released ...

EuroFlash

PRACE 8th Call for Proposals closes with larger allocations on all systems ...

Gauss Centre for Supercomputing allocates ~440 million computing core hours to European research ...

IBM challenges mobile developers to bring the power of Watson to the palm of your hand ...

ISC'14 to launch Exhibitors Innovation Forum on June 24-25 ...

HP helps telcos deploy new offerings in minutes, rather than months, with network functions virtualization ...

Intel announces family of virtualization platforms for industrial systems ...

USFlash

Rogue Wave shows off new analysis toolchain for software risk mitigation ...

OpenMP ARB releases new Mission Statement ...

Fujitsu delivers new levels of in-memory computing performance and x86 mission-critical uptime with PRIMEQUEST 2000 series ...

New record set for data-transfer speeds ...

University of New Mexico gains supercomputer from the New Mexico Consortium ...

Nova Southeastern University will ramp up research with its first supercomputer ...

Gartner says 2013 worldwide server market grew 2.1 percent in shipments, while revenue decreased 4.5 percent for the year ...

NIH and George Washington University researchers partner to accelerate genomics research using Internet2's 100G network ...