This research, from Quocirca and Oracle, has revealed that in Europe and the Middle East, the concept of Big Data is still not that well understood, and a huge step forward is required if businesses are to start benefitting from the technology.
Perhaps one of the most surprising results from the survey is that three quarters of organisations surveyed do not attach high importance to Big Data. A quarter of businesses stated that Big Data was of 'very low importance' to their organisations over the next two years. Russia and Iberia were the geographies most likely to rate Big Data as being of very low importance.
On the other hand, the survey reveals that a further quarter of businesses either view Big Data as a key differentiator, or as the biggest priority for them over the next two years. The UK was a clear leader in looking at Big Data this way.
Telecoms and Utilities industries attach the most importance to Big Data; Healthcare and Retail the least.
The full report goes into much more detail about regional differences in levels of understanding of Big Data and its tools, perception of its importance and levels of its implementation across the surveyed countries.
You can visit http://bit.ly/X2xSZn to view the report.
Andrew Sutherland, Senior Vice President, Technology, Oracle Europe, Middle East and Africa, commented: "Big Data presents one of the biggest challenges facing businesses in Europe and the Middle East today, but it is also an unprecedented opportunity. Organisations need to have a clear understanding of how they are going to approach Big Data, but this survey has revealed that in Europe and the Middle East at least, confusion and uncertainty still reign strong. If the mountain of Big Data is to be successfully climbed, then organisations across the region need to start taking action."