In fiscal year 2013, HP will invest approximately $1.5 billion worldwide in channel programmes and IT initiatives designed to reward performance, drive demand and simplify partner engagement. HP will continue to improve the HP PartnerOne programme and deliver innovations in enterprise technology to partners, including a new Cloud test environment.
"Our goal is to deliver a consistent experience that will make it easier for partners to buy, sell and grow profitably with HP", stated Meg Whitman, president and chief executive officer, HP. "HP has built one of the industry's broadest partner ecosystems and we will continue to make significant investments to deliver the greatest business value for HP and our partners."
The HP PartnerOne programme offers proven sales and marketing tools to help partners generate new leads, increase demand for products and services, mine existing business and make the sale. HP is delivering simplicity, profitability and consistency by:
In addition, as part of its channel investments in fiscal year 2013, HP is making a significant IT investment to roll out its new Unison platform, a globally consistent IT platform that will enhance the speed, security, targeting and breadth of communications and joint business planning with channel partners.
HP has built a comprehensive Information Optimization portfolio to help clients gain a solid return on information by capturing and analyzing 100 percent of their information in real time. To simplify the HP Information Optimization go-to-market strategy within the channel, the company is:
The full HP Autonomy partner programme will transition to HP PartnerOne, HP's global partner programme, in a phased approach throughout 2013.
Cloud computing enables partners to enter new markets, expand their customer base and capitalize on high revenue potential. To help partners expand profitability and deliver Converged Cloud solutions that drive agility and speed innovation, HP is extending partner programmes to increase cloud opportunities for resellers, service providers and independent software vendors (ISVs).
The new HP CloudSystem Ready Programme lets members of the HP AllianceOne Partner Programme rapidly bring applications developed for the client server or internet environment to the Cloud. This programme enables ISVs to easily test applications using HP CloudSystem, including access to a test and development environment, training, a self-certification process, promotion resources and ongoing HP technical support.
HP Financial Services, the company's leasing and life cycle asset management services subsidiary, has extended HP CloudSystem financing to channel partners and their customers moving to the Cloud. This programme allows customers to build and scale Cloud environments without large up-front cash outlays typically tied to purchasing the technology.
To increase partner revenue potential within the HP Printing and Personal Systems (PPS) group, HP is announcing a PPS Services Specialization to help partners extend their go-to-market portfolio by offering innovative HP services that span the entire product life cycle. Partners with this specialization will have the tools to excel selling HP services. They also can apply to deliver these services and get even more involved within the customer life cycle. The specialization seamlessly integrates the company's PC and printer services into the current HP PartnerOne framework.
HP also introduced the HP Verified Online Supplies Reseller Programme, a new programme that provides authorized HP partners with an on-line "insignia", verifying to consumers that they sell original HP supplies. The HP Verified Online Supplies Reseller programme provides partners a way to publicize their adherence to HP channel branding and marketing guidelines, and helps give consumers confidence and assurance that they are purchasing Original HP Supplies from a legitimate source.