On entering the museum, a Poppy Bracelet is given to all visitors. As visitors move around the beautifully restored medieval cloth-hall building in the city's main square, a micro-chip inside their 'Poppy', a globally recognised symbol of the First World War, provides them with video projections, interactive touchscreens and soundscapes used to re-create the pain and tragedy of the War.
The museum has always focused on the stories of individuals within the larger picture of the Great War. These personal stories are told through many and varied objects on display, interactive installations and life-like characters.
Piet Chielens, Co-ordinator In Flanders Fields Museum, explained: "To really embrace the whole public with the impact of landscape then I think the best way of doing it is with projection. That is what w've done here. People are really thrilled with the experience and that is largely due to the techniques we've chosen to present it."
Nicolas Vanden Avenne, Managing Director at Ocular BVBA, explained: "Every projection surface in this museum is either curved or has a rather unusual shape for projection, which made this a technical challenge. Along with projection, we use the blend and warp functionality of the WB processors throughout the museum."
As visitors enter the museum, they walk through theBelle Epoqueexhibit, which highlights the period of time leading up until the war. In this area two F32 projectors are used to project footage on to a curved structure that looks like a forest of wood panels.
In theFirst Battleexhibit, an F35 wqxga projector is used to project from the ceiling onto a 3D scale model map of the battlefields from the North Sea to the front line. Viewers can watch the deployment of allied troops in the city of Ypres and the first battle from an eagle's point of view.
Ypres Saliantuses three projectiondesign F22 projectors and WB1920 processors onto a 170-degree curved screen to observe the progress of the war as if travelling in a balloon high in the sky. Footage includes a view over buildings and deployment of troops around Ypres. The content is a combination of historical footage and custom made film.
Perhaps the most harrowing exhibit theThird Battle, uses four F22 projectors onto a curved screen and ceiling to provide symbolic visuals with narration by nurses, doctors, soldiers, priests about one of the bloodiest battles in the First World War.
"To achieve the exhibit areas, Nicolas Vanden Avenne said, "we had to look for a partner that could do the engineering of our projections and co-operate with us during the building of the museum. We turned to projectiondesign because of their high-performance projectors for each exhibit area and choice of lenses."
"As the museum is open ten hours a day, we wanted to have reliability, longevity with no image degradation. projectiondesign guaranteed that their projectors would remain consistent during heavy use", added Nicolas Vanden Avenne.
Anders Løkke, Marketing Director, stated: "We are consistently impressed with the integrated approach that Ocular has taken. The exhibit areas are pushing the boundaries of how projection can be used to engage, inform and tell the story of the First World War. The added touch is that visitors to In Flanders Fields Museum can take their poppy home to remember the video projections and the stories of the First World War."
And the last word goes to Nicolas Vanden Avenne who stated: "Working for clients such as the In Flanders Fields Museum is a richly rewarding learning experience. Ocular loves creating experiences and will continue to bring people's stories to life for academic and cultural institutions for a long time to come."