Before AWS launched in early 2006, businesses would take on the massive capital investment of building their own infrastructure or contracting with a vendor for a fixed amount of data centre capacity that they might or might not use. This choice meant either paying for wasted capacity or having to worry that the amount of capacity they forecasted was insufficient to keep pace with their growth. Many businesses spent time and money managing their own data centre or a co-location facility, which meant time not spent on growing their actual business or differentiating their offering for customers.
Over the past five years, AWS has changed the way that businesses think about technology infrastructure - incur no up-front expenses or long-term commitments, turn capital expense into variable operating expense, scale seamlessly by adding or shedding resources as quickly as you wish, free up scarce engineering resources from the undifferentiated heavy lifting of running your own infrastructure - all without sacrificing operational performance, reliability, or security.
"Many South American customers have been using AWS in existing AWS Regions across the U.S., Europe, and Asia. With the launch of the new South America (Sao Paulo) Region, these customers can now run their applications in Brazil, which significantly reduces latency to end-users in South America and allows those needing their data to reside in South America to easily do so", stated Andy Jassy, Senior Vice President, Amazon Web Services. "South America is full of innovative companies and with the move into this region we are excited to help even more businesses innovate faster, accelerate their pace of technology delivery, and save money by either migrating their existing systems to the cloud, or starting fresh with AWS-powered environments."
Orama is a financial institution with a mission of providing better access to investments for all Brazilians. "Today, Orama uses AWS for the majority of our customer relationship systems. In order to achieve our customer satisfaction goals, we need to react with agility, speed and reliability of service", stated Guilnherme Horn, CEO, Orama. "The opening of the South America (Sao Paulo) Region will enable greater flexibility in developing new services as well as help us comply with the needs of the regulations of the financial markets."
Gol Airlines is one of the largest airlines in Brazil and is using AWS to help provide onboard Wi-Fi service for customers and for automatic communication between airplanes and the onboard content system. "Data centres are not Gol Airlines core business, so by using AWS, we can focus on innovation, our customers and our business. AWS provides us with easy to use, low cost servers that are highly available, scalable and flexible to help us provide technology infrastructure that is still very new to the airline industry", stated Giselma Silva, Innovation and Products Business Unit at Gol Airlines.
Peixe Urbano is an on-line discount coupon site in Brazil. "AWS allowed us to launch a site with zero capital expenditure that has grown to a top-50 site without having to change our infrastructure or architecture", stated Alexander Tabor, CEO of Piexe Urbano.
R7 is a portal owned by Rede Record and one of the most accessed in Brazil. According to Edson Brandi, Director of Technology R7, "We use AWS in the daily operation of our portal to deliver 100% of static content through our portal structure. Amazon CloudFront (AWS's Content Distribution Network) provides us with excellent performance in delivering this data to users anywhere in the world, while also making it easy to integrate to other Amazon cloud services that we use, such as Amazon Simple Storage Service (Amazon S3). The infrastructure from AWS is allocated dynamically throughout the day, increasing or decreasing according to our audience. By making use of AWS, we always have the right infrastructure to serve our customers. The launch of the local infrastructure will bring us additional opportunities to increase the speed to Brazilian users in a cost-effective way."
Dedalus Prime, an AWS solution provider and reseller, is looking forward to providing its services on AWS for their customers. "We believe that the resource elasticity offered by AWS provides the most efficient infrastructure to customers. This, combined with the pay-as-you-go model, will dramatically change the way we think about enterprise IT infrastructure", stated Mauricio Fernandes, CEO, Dedalus Prime.
In addition to a broad base of South American customers, AWS has a vibrant partner ecosystem in Brazil that are building and selling innovative solutions and services on AWS's pay-as-you-go infrastructure. These partners include: Avanxo, Accenture, CI&T, Concrete Solutions, Deloitte, Dedalus Prime, Dextra, Infor, Genexus, Globant, MPL, Lumis, Oracle, Summa, and Uptodate Consuting. These Independent Software Vendors and Systems Integrators have made or will soon be making their software services available on AWS in the new South America (Sao Paulo) Region, making it even easier for South American companies to take full advantage of enterprise class software on AWS Cloud.
Developers and businesses can access AWS services from the new South America (Sao Paulo) Region beginning today, including Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3), Amazon Elastic Block Store (Amazon EBS), Amazon Virtual Private Cloud (VPC), Amazon SimpleDB, Amazon Relational Database Service (Amazon RDS), Amazon Simple Queue Service (Amazon SQS), Amazon Simple Notification Service (Amazon SNS), Amazon Route 53, Amazon CloudFront, Amazon CloudWatch and AWS CloudFormation.