Equals 3 Introduces IBM Watson-Powered Lucy Solution for Marketers


26 May 2016 New York - Equals 3 announced the launch of its cloud-based cognitive companion Lucy, powered by IBM Watson. Built for marketers and advertising/media agencies, Lucy's groundbreaking technology taps the cognitive computing power of Watson to address common challenges across research, segmentation and media planning. Lucy can inform everything from in-depth market analysis and audience segmentation to media mix modelling and targeted channel planning.
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